SEO/SEM and the quality of your web traffic…

The people we (web designers/developers) create work for are always really interested in web traffic – LOTS of web traffic. But there is one thing that many web designers/developers and even our clients don’t consider, is the quality of traffic.

We (developers & clients alike) love counting page-views and unique visits but from my point of view, if the traffic you are attracting is poor, who cares if you get thousands of visits a day!

How can we determine the ‘quality’ of web traffic?

  1. Length of their visit…
  2. If you sell a service/product what your ‘conversion rate’ is…
  3. How many bookmark/’add-to-favorite’ your website.
  4. How many people visit your website by directly typing in your web address.

(more…)

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